What direct mail costs a local service business

Direct mail with Bealle PR is priced per home, and that per-home price already includes design, list targeting, printing, and postage. There are no separate setup fees, no list-rental fees, and no surprise add-ons at the end. A typical radius drop covers 1,000 to 2,000 homes around your recent jobs, so most mailings land in the low four figures total — a number you know before anything goes to print.

Pricing per home (rather than a flat package) matters because every neighborhood is different. A dense suburb puts more doorsteps inside a half-mile radius than a rural route, so you pay for the homes you actually reach instead of an arbitrary tier. If you only want 900 homes this month and 1,800 next month, the per-home math scales cleanly with no renegotiating.

The break-even is the number that matters, not the total. Say your average job brings in a few hundred dollars and the mailing costs roughly a dollar per home delivered. You do not need many calls to cover the whole drop — often a single booked job pays for the entire mailing, and every call after that is profit. That is why radius mail beats broad advertising: the spend is tied to homes that already know your name, so the response rate is higher and the math actually closes.

Sending more than once across a season lowers the effective cost per booked job, because the second and third mailings ride on awareness the first one already bought. Most clients mail two or three times through their busy booking window rather than once, which keeps the cost-per-customer down while staying top of mind.